A brief presentation

Is it?* Don’t say it unless you’re sure.** *Brief depends on context, but in the absence of a clear norm a 5 minute presentation – 10 minutes including pre- and post-amble – is a good rule of thumb. **Even if you are, it’s probably better to say how long – and always say it will be five minutes longer than…

Incremental innovation: coffee cups from Ikea

It’s a small thing, but it’s very thoughtful of them. Ikea (they probably got the idea from someone else) added drainage slots to the bases of their coffee cups so that they dry better. This is particularly good news for users of dishwashers: there are few things more annoying than sprinkling brackish dishwasher juice from the base of a mug…

Steve Jobs on working backwards from customer experience

“The hardest thing is, how do [those features] fit into a cohesive vision? … One of the things I’ve always found is that you’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to try to sell it. And I’ve made this…