“It’s right there.”

It’s much easier to look for something you’ve lost when you know it’s there: When you know that it exists When you know what it looks or sounds or feels like When you know that it really is in the…

I could do better

Could you? Have you? Who was it better for? Did you bring it – finished – to market in such a way that it reached people beyond its core audience (people like you in relation to this thing)? How consistently…

Front foot (2): head in the game

If you’ve done the big picture, general preparation it doesn’t take much extra to make sure you show up on the front foot. Here are some things to run though before you go into a meeting: Who are you meeting?…

Front foot (1)

It’s good to be on the front foot – to know where you’re going, to be moving things in the right direction, to be proactive, to be setting the terms. We sometimes find ourselves on the front foot due to…

Resource: Robert Cialdini’s “Influence” distilled – the science of persuasion

Robert Cialdini’s “Influence” is a really useful tool for understanding some of the key building blocks of persuasion, and is a marketing classic. This video contains Cialdini’s own summary of the book. Disclaimer In his words, “understanding these shortcuts and…

Design Singapore: Changi airport (1)

Design Singapore: Changi airport (1)

It’s simple, but so rarely done well: put yourself in your customers’ shoes at every point of interaction with your organisation and ask “What do I need at this moment? What would help me, and make me feel helped?” This…

Seth Godin on a strategy of generous connection

The question is, what are you going to do tomorrow that’s going to make you more connected, in a more important way [or doing more important work?] than what you did today? And if every day you weave a better…

Tim Ferriss on improving your public speaking

Here are a couple of useful tips from Tim Ferriss on episode #394: 1. Record yourself talking This is true for skill improvement whether it’s sports related, language related – that could be primary or secondary or tertiary language –…

The Toolkit – Part 1: Foundations (8) – a shorter mission statement

This post is another go at mission statements – mixing Peter Drucker’s description of a mission statement as “a concise statement of purpose” (it should fit on a t-shirt!) with the idea that mission should have a bit more of…

The Toolkit – Part 1: Foundations (7) – mission statements revisited

In this post I explained the difference between vision and mission statements like this: If a vision statement is a statement about ends (the world you’re working to make a reality), a mission statement is about means: what are the…