People stuff

It helps if you… Have a track record with someone Share goals Have a similar work ethic Have enough experience to have some perspective Are doing okay (aren’t desperate; can [let them] leave) Listen Always have something good to say Know who’s doing what Keep promises Share the assumption that you’re committed to the work, to doing it well, and…

Crossing bridges

There’s a reason that most marketers advise us to sell things to people who are already buying: getting something important into the hands of people who have never had it – and doing it in a way that makes a sustainable difference – is difficult. An incremental improvement on a single axis is unlikely to be enough: You’ll need to…

Overcoming barriers

With this in mind… How does what you offer reduce the barriers to people consuming something important to them? In other words, how do you make it easier (or even possible) for them to get the job done? How do you (dramatically) lower the price? How do you make it available in places where it hasn’t been before? How do…

Efosa Ojomo on market-creating innovation and overcoming barriers to consumption

This is a powerful lens for thinking about how to unlock possibilities and bring about change, drawing on the work of Clayton Christensen. Market creating innovations are innovations that transform complicated and expensive products into products that are simple and affordable so many more people can afford them. Those people who historically could not afford existing products on the market…

A better world if

If on your way to making big, difficult changes to make the world better in future you repeatedly fail to do the small, mildly inconvenient things that would make the world a little bit better now – how do you rate your chances? Do them – hesitation and without fuss.

Seth Godin on difficult conversations

I highly recommend this week’s excellent episode of Akimbo about Difficult Conversations. Here’s my summary: There are lots of conversations that we think of as “difficult”: telling someone you manage that you’re not happy with their performance; complaining about customer service; asking a friend to change their behaviour. We often find having these conversations hard and even avoid having them…

Neil Gaiman on reading fiction, empathy and changing the world

“Fiction has two uses. Firstly, it’s a gateway drug to reading. The drive to know what happens next, to want to turn the page, the need to keep going, even if it’s hard, because someone’s in trouble and you have to know how it’s all going to end … that’s a very real drive. And it forces you to learn…

Commitment: their actual lives

This might be your life’s work. It might be a side project. But as you work – doing something to help, perhaps hiring people to work with you, apportioning your time and attention between competing people and priorities – remember that these are people’s actual lives. And yours. Be as clear as possible about your commitment and its costs, and…

“What should I do?”

If you desperately need a job, you are just another problem for a boss; if you can solve many of the problems the boss has right now, you are hired. To be hired, think like your boss. Kevin Kelly – 68 Bits of Unsolicited Advice A hierarchy of task-related competence and maturity: We have opposite intentions. I will not do…