Where do you want to go?

And do you trust that the people you’re following can get you there?

Have they been there before?

Has anyone been there before?

For interesting work, there probably isn’t a map of the route, so you’ll looking for:

  • People who have been to similar places
  • People who have been part of the way
  • A cohort of fellow travellers
  • Compasses, not maps

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