Value: more of more?

  • Make something useful
  • For lots of people
  • Capture some of that value so that you can do it again

The more useful what you do is, for more people*, the greater the potential is for your organisation to be sustainable and successful.**

BUT you probably need to start by building something small first: the minimum viable product for the minimum viable audience.

*An resource or innovation that only exists in your head isn’t useful… yet.
**That is, if you get the wrapper – structure, systems, money flows – in the right alignment.

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