- Make something useful
- For lots of people
- Capture some of that value so that you can do it again
The more useful what you do is, for more people*, the greater the potential is for your organisation to be sustainable and successful.**
BUT you probably need to start by building something small first: the minimum viable product for the minimum viable audience.
*An resource or innovation that only exists in your head isn’t useful… yet.
**That is, if you get the wrapper – structure, systems, money flows – in the right alignment.