Value loop

Most businesses that prosper create value for their communities and their customers as well as themselves, and the most successful businesses do so in part by creating a self-reinforcing value loop with and for others. They build a platform on which people who don’t work directly for them can build their own dreams.

Tim O’Reilly, WTF?

This is a key to building a fruitful and sustainable business or charity – be part of your partners’ success story.

Make yourself so useful that they can’t imagine doing it without you, and are eager to pay for what you do.

Align your interests so that their success is your success.

Be such a source of good in your community that they cheer you on.

Be indispensable.

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