It’s great that you have a thing – that you’re clear about it what it is and how important it is, and that you’re talking about it and taking action and enjoying it to boot. It’s great that it’s yours.
The temptation to avoid is to try to make it everybody else’s thing as well.
Trying to get people who aren’t really into your thing to play a significant role in it – as employees, implementers, sales people or evangelists – will only lead to disappointment all round.
Trying to give or sell your thing to someone who has different priorities will end in frustration and exhaustion.
Here are some ways forward:
- Find the people for whom this is their thing too: people who already share your vision, or one that significantly overlaps with it. Lead: say the words, ravel the network, build a tribe.
- Find people who have their own thing but will willingly put it in service of yours. There are passionate accountants, dedicated administrators, superb policy people, committed teachers, and fantastic IT technicians who will be delighted to do what they love in service of a good cause.
- Find partners for whom your thing is an integral part of theirs. At the charity I work at, our thing is teaching children to read and love reading. We do it by serving schools, charities or parents with a bigger vision – education as a whole, or community development, or raising flourishing kids – of which we provide a crucial piece of the puzzle.
The first group are rare gems. Finding them often takes consistent generative work, but it’s worth it. The right partners will bring far more energy than you spend on finding them, starting a chain reaction of possibilities and results.
You can’t live without the second group – they hold key pieces of the puzzle to making your thing a reality. Your job is to help them thrive and flourish doing their thing, as a subset of yours. They’re also the people who will get the most exposure to your vision, values and culture – by playing to their strengths, putting them to work with their thing, you make it much more likely that they’ll start to own yours.
The third group are your clients or donors or customers. They – or the people they serve – are why you’re here in the first place. Always as a leader, you’re a person serving people who serve people.*
*This is vintage Tom Peters