The competition

However well things are going, from time to time you might get worried about the competition – people who do what you do, who look like they might be doing it better or cheaper.

It’s important to know what’s going on, to think about what you can learn and why.

And it’s even more important to think about what it is that you do, and want to do, and how you want to do it. What will make your customers or clients that you want to serve keep coming back to work with you?

It’s definitely not as simple as “because we’re cheaper.” If cheaper is all you’ve got then you need to find a new game.

And “better” is never simple – what kinds of better do you specialise in?

It might be helpful to strive to be – in the quality of your work, in the quality of your relationships and in your generous attitude – an example to the “competition”, rather than their competition.

I'd love to hear your thoughts and recommended resources...