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Crossing the Chasm: Geoffrey Moore on the technology adoption lifecycle

This is the best summary presentation on Crossing the Chasm that I’ve seen, from Moore himself.

He discusses the diffusion of “technology products” (i.e. things to do with computers), but the ideas are highly relevant to marketing any kind of solution to a problem, from plumbing services to public health and literacy, whether aimed at individual consumers or government departments and large businesses.

Highly recommended.

I'd love to hear your thoughts and recommended resources...

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