A high enough price
If you want to help a lot of people, you’ll need to do your job well and for a long time – something that won’t be possible if you don’t have any money.
Charging a reasonable price is a key part of this – but how do you know what’s reasonable? Here a some resources I’ve found helpful for thinking about prices:
Resources on setting prices
By Seth Godin: Here (read this one first), here, and here. Also, Episodes 1, 2 and 9 of Startup School (audio) – or see the page 29 of the transcript here… actually, open the transcript and search ‘price’ and go from there. Lastly, the Money Flows episode of Akimbo.
It’s worth checking out resources for Freelancers too – even if you’re working on pricing in an organisation.
I highly recommend the thinking explored by Robert McGuire in ep.154 of Ed Gandia’s High Income Business Writing: What’s the Bare MINIMUM you Should be Charging Clients?
Also, try Book Yourself Solid on Read to Lead
This is recommended by Sharky: Price Communicates your Value on The Art of Value