This is an interesting piece from REDEF on what happens next in the competition for our ears, eyeballs and thoughts, with a link to a reading list at the bottom.
Organic food became a multibillion-dollar industry as people took a greater interest in what they put in their bodies. The markets will be even bigger that are shaped as people begin to pay greater attention to, and regain control over, what they put in their brains. The government may even play a role here, but will not need to be as heavy-handed as has been suggested. The solutions that come next will represent a new age of media companies: quantified-self applications for your media habits to help you optimize your “attention diet.” New Operating Systems for recommending entertainment (aka new “TV Guide”). Technology that better values people’s attention and data. Technologies that help people better connect IRL (In Real Life).Joe Marchese – The Attention Economy Crisis: The Future of Content, Commerce and Culture