More from less: the aluminium drinks can

Adding information (in the form of better design and processes) to aluminium cans has seen the weight of metal used drop from 85g to 12.75g – that’s 6.8 times less.

Here’s a great video about the design and process innovations that made that saving possible:

And here’s an article from Andrew McAfee on More from Less.

More here from Wired.

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