To be an artist has always required that you find a way to solve for the financial equation of the cost of producing your art.
In the old days it was a sponsorship system. In medieval times, which was one of the greatest explosions of art culture on the planet, it was all about finding a rich patron to support you.
That dynamic has always been present in the creation of art and the stories that are so important to the advancement of culture.LeVar Burton – in The Case for Bootstrapping – Masters of Scale
Reid Hoffman follows this up with this question: After you find your calling, how do you fund your calling?
This is a key part of the wrapper.