In it to win it (2): OK Go on the sandbox theory of how to find a wonderful idea

This may seem to you like testing, but it really isn’t, because at this point we don’t yet know what our idea is: we don’t have a plan to be testing. We’re just trying everything we can think of because we need to get the idea space filled with a chaos… because then… if we can… get just a few things to line up, chances are no-one else has ever made those things line up before.

Damian Kulash & OK GoTED Talk: How to Find a Wonderful Idea

See also:

Post: Network opportunities

P.S. In it to win it (1) appears to have gone walkabout…

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