This may seem to you like testing, but it really isn’t, because at this point we don’t yet know what our idea is: we don’t have a plan to be testing. We’re just trying everything we can think of because we need to get the idea space filled with a chaos… because then… if we can… get just a few things to line up, chances are no-one else has ever made those things line up before.
Damian Kulash & OK Go – TED Talk: How to Find a Wonderful Idea
See also:
Post: Network opportunities
P.S. In it to win it (1) appears to have gone walkabout…