Efosa Ojomo (and Clayton Christensen) on market-creating innovation and overcoming barriers to consumption (2)

I’m still a bit sketchy on how market creating innovations are qualitatively different from sustaining and efficiency innovation, but these ideas are important. Highly recommended. More in the coming days.

See also:

Efosa Ojomo on market-creating innovation and overcoming barriers to consumption (1)
Clayton Christensen: Jobs to be done (1)
Resources: Clayton Christensen on disruptive innovation
Clayton Christensen, Efosa Ojomo and Karen Dillon on integrating inputs
Matt Ridley: 15 principles of innovation
Marks and Spencer as disruptive innovators
Marc Andreesen on networks of innovation
… and on “Scenius”
César Hidalgo on the importance of trust in networks of innovation
Astro Teller on planning, experimentation and innovation
Zen Hae on cross-pollination, imitation and innovation
The innovation in your head…
W. Brian Arthur on combinatorial innovation
Seeds (2): bikes, planes and automobiles
Hybrids (2): combinations and connections

I'd love to hear your thoughts and recommended resources...