Proklamasi

The Indonesian proclamation of Independence is 25 words long. We, the Indonesian people, proclaim our independence. Details concerning the transfer of power etc. will be arranged with care, and in the shortest possible time. Jakarta, 17th August 05. On behalf…

Unlucky for some

No post on the 13th. Actually, it was a scheduling error. I’m not sure what happened, but I’ll pay a bit more attention next time I schedule a post. But we’re ahead overall – this cheeky little number is post…

The wrapper

You might know what you want to achieve – a service or product or program that you’d love to see happen. Maybe you’ve already started doing it. Today’s question is, what is the minimum ‘wrapper’ – all the additional activities,…

Lasting solutions

Picking up from yesterday’s post on what it means to find a solution to a problem… If you know the solution but can’t make it happen without jeopardising your: principles relationships health and long term well-being future ability to make…

Steve Krug on Simplicity

The last of three posts on the themes of clarity, simplicity and focus – here’s Steve Krug from his incredibly helpful and practical Don’t Make Me Think: “Don’t make me think!” For as long as I can remember, I’ve been…

Making and communicating solutions

The idea is this: If you know how to solve a problem but can’t communicate it to others in a way that actually results in it getting solved… you don’t actually have a full solution.

Made to Stick: Simplicity

Following Zinsser On Writing, here’s a snippet on simplicity from Made to Stick. The first chapter is about reducing your message to it’s absolute core. As with Zinsser, clarity of intent is key for the Heath brothers: it’s not enough…

William Zinsser on Simplicity

Here are some excerpts from Zinsser’s ‘On Writing Well’, which I mentioned in yesterday’s post: … the secret of good writing is to strip every sentence to its cleanest components. Every word that serves no function, every long word that…

Clarity. Simplicity. Focus.

I’ve been reminded about the importance of clarity and simplicity by three books in the last week: Don’t Make Me Think, Steve Krug’s classic on web usability. Made to Stick, Chip and Dan Heath’s great (so far) guide to how…

Small promises

It’s been five whole days since I quoted something from Seth Godin, so here’s something: we build trust by keeping our promises. Well-placed trust makes everything better. We feel safe with people we trust. So we can relax. We feel…