Bootstrapping the non-profit organisation Rule 7 (part 2)

This is the seventh-and-a-half post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 7: Charge a lot (but be worth more than you charge) The point here is that your organisation’s selling point – we’re still looking at things from the perspective of donors and supporters – should never be how cheap you are (your…

Bootstrapping the non-profit organisation Rule 7 (part 1)

This is the seventh post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 7: Charge a lot (but be worth more than you charge) This is a counter-intuitive but powerful lens for thinking about non-profit work. For now, let’s understand what you ‘charge’ as being how much your program costs. All other things being equal,…

Bootstrapping the non-profit organisation Rule 6: Scale is not a Reward (3)

This is the sixth-and-third post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. So what do finding the right size for your organisation and the Free Prize Inside approach to scale look like in practice? Here are two examples from the charity I work for. Scale and the right size At the charity I work for, we…

Bootstrapping the non-profit organisation Rule 6: Scale is not a Reward (2)

This is the sixth-and-half post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Scale and the Free Prize Inside We left Rule 6 a little watered down: “Scale carefully and find the size that works for your organisation”. There’s a type of scaling, though, that is a reward: when scaling in a particular way means that you…

Business Model Canvas

This is one of the most useful tools I’ve come across for understanding how your business works (or might works). It designed for lean-startup style customer discovery and validation, but I found it a fantastic lens for actually seeing different parts of our organisation for the first time, as well as how they fit together to make a whole. I’ll do…

Bootstrapping the non-profit organisation Rule 6: Scale is not a Reward

This is the sixth post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Seth says: Scale is not its own reward. Grow when it helps you serve the people you seek to serve. That’s the only time you should grow. . This is another rule that follows from Rule 1: Real Work for Clients First. Work out…

Bootstrapping the non-profit organisation Rule 5: Own your Assets

This is the fifth post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Build and own an asset that’s difficult for other people to reproduce . This is an interesting one in the non-profit world, because an attitude of generosity – of wanting to see problems solved more than we want to build empires – suggests…

Bootstrapping the non-profit organisation Rule 4: Resist the urge to do average work for average people

This is the fourth post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Be a “meaningful specific” rather than a “wandering generality” – it’s the principle of concentration of force and energy to get work done. Rule 4 ties into Rules 1 and 3 – “real work for real clients” who are “eager to pay” –…

Bootstrapping the non-profit organisation Rule 3: Serve Clients Eager to Pay for what you do (part 4 of 4)

This is the third-and-three-quarters post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 3: Serve Clients Eager to Pay for what you do (part 4) In a nutshell, Seth says that if someone isn’t eager to pay, they’re not your client. You get to pick. So work for people eager to pay. Seth Godin on non-profits and…

Bootstrapping the non-profit organisation Rule 3: Serve Clients Eager to Pay for what you do (part 3 of 4)

This is the third-and-two-thirds post in a series applying Seth Godin’s rules of bootstrapping (see also here) to building a non-profit organisation. Rule 3: Serve Clients Eager to Pay for what you do (part 3) In a nutshell, Seth says that if someone isn’t eager to pay, they’re not your client. You get to pick. So work for people eager to pay. Eager to pay, donors, and…